How technology democratized sustainable business practices
In my latest post for Richard Branson’s Virgin.com, I tug on a common Rapport thread – the tension between large multinational enterprises with deep pockets and appetites for sustainability and the small and midsized businesses that make up their supply chains. When speaking at conferences, we often couch this pressure in the familiar 99% vs. 1% debates. But that’s not quite right. It’s not a competition, but the “dynamics of accessibility” are at play – in our case we talk about accessibility of technology to help catapult sustainability initiatives. Read more on Virgin.com.
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